Most growth in the fashion industry is coming from the booming luxury market in Asia, whereas elsewhere around the globe, 2019 is seeing a slowing down from the growth of previous years. This shift is due to the changing demands of customers as more and more consumers are expecting more from their brands, beginning with sustainable practices, ethical resourcing and a commitment to providing more. What this “more” is depends on the target market, but it encompasses rewards, charity give-backs and a sense of community achieved through inclusion, social media and marketing. Here are three brands leading the way and if the research is anything to go by, some of the bigger fashion brands should pay attention, as this truly is the way of the future.
This brand creates men’s and women’s basics which are wearable, affordable and ethical, with just enough twist to keep them interesting. The color palette is ultra-modern and cohesive, and the cuts are on trend while still being timeless. For on-the-money basics without the negative footprint on the planet, look no further.
Producing women’s and children’s wear, Thread Up is focused on upcycling – this is an online thrift store, but a carefully curated one offering the best of the best in pre-loved fashion. Pieces are available at up to 90% off the original price and there is a conscious stocking of ethical brands, killing two birds with one stone when it comes to sustainability.
This is a denim-lovers dream label, guilt-free of course. ABLE is driven to provide fair work opportunities to better the lives of workers and end generational poverty. Their wares are high quality, with a range of basics, denim and handbags which are as stylish as they are fairly produced. Win-win.
Known for their soft, fine, and remarkably breathable Egyptian cotton, Kotn is dedicated to making stylish wardrobe staples in a fair and safe environment. They work directly with farmers to ensure a fair price is paid for cotton and to encourage a shift towards organic cotton can be achieved. Their aesthetic is clean, modern and impeccably designed for the lover of all things minimalist.
Kimberley is a fashion blogger, stylist, and creative consultant based in Canberra, Australia. She is passionate about the creativity of fashion and helping people find confidence through style. Her experience in the industry spans over a decade and she aims to draw upon her knowledge and acquired skills to help others access the joy of self-expression through style. She is active on her blog, www.thestyleside.net as well as on her Instagram profile @the_style_side.