Since the rise of social media, we all have a “brand” – a defining look, vibe, type or style. While we can’t all boast thousands and thousands of followers, it doesn’t mean we don’t get to enjoy and have fun with the world that is social media and honing our individual brand can be incredibly fulfilling creatively. Here are a few tips and tricks to help you take your Instagram profile to the next level…
Filter – Find a filter you like and stick to it! Mashing up different filters creates a lack of cohesion and your brand message is lost instantly. Try VSCO for a huge range of filters or look on Pinterest for filter recipes so you can emulate accounts which inspire you. Generally warm filters tend to be most popular and increasing contrast and brightness is a great way to get noticed!
Content – What do you love? What inspires you? Asking yourself these questions help you find your niche and shooting content which means something to you will be much more satisfying than shooting content to please others. If you love nature, get outside and start taking photos from new and interesting perspectives. If you love fashion, play around with your own style and invest in a tripod to capture your daily outfits. If you are a social butterfly, include your friends in your feed as often as you can. Simply put, if you love something, that is what you should be photographing, no matter what it is. Be you and don’t be afraid to step away from the typical.
Lighting – Good lighting is key to a good photo and a good feed. Try to shoot at the same time each day to ensure consistency. For beauty style shots you can invest in clip-on lighting devices to bring your selfies to life, for nature shots, early morning or sunset are best and for fashion, shade may be your best friend as over exposed outfit shots never quite work.
Grid Planner – There are loads of different grid planning apps available so you can see how your feed will appear before you post. Try and stick to a system. For example – closeup shot, full body shot, flat lay, repeat. Consistency and balance is much more visually appealing than a haphazard and confused layout.
Engagement – The best times to post can vary from place to place and account to account but generally later at night is the best time to gain likes and follows as most people will be at home and scrolling social media. Remember too, you get what you give so if you actively comment on and like other people’s accounts, they will do the same for you. Social media is a social space so participate, network, make online friends and remember not to take it all too seriously – it is meant to be fun, after all!
Kimberley is a fashion blogger, stylist, and creative consultant based in Canberra, Australia. She is passionate about the creativity of fashion and helping people find confidence through style. Her experience in the industry spans over a decade and she aims to draw upon her knowledge and acquired skills to help others access the joy of self-expression through style. She is active on her blog, www.thestyleside.net, as well as on her Instagram profile @the_style_side.