The conversation surrounding fast fashion is becoming quite common place, not just in ethical fashion circles, but across the industry. We can no longer bury our heads in the sand about our wasteful behavior, but rather act to change our habits and shop smarter to build a more sustainable and positive path forward.
The amount of clothing which ends up in landfill is astounding. So what is the solution to this monumental problem and how can we each play our part in reducing waste, shopping smarter, and making better consumer choices?
When taken care of properly, clothing should last years rather than just a season. Following care instructions, washing with gentle, environmentally-safe products, and committing to repairing things rather than binning them, will make a huge difference to the life of your wardrobe. A sewing machine may well be the best investment you make when it comes to extending the life of your clothes and can also be a lot of fun! Of course, you can also repair clothing with a simple needle and thread, or utilize an alterations expert to fix zips, lose threads, holes or to simply update an item as trends come and go. Before you bin, consider what you can do to reinvent or repair an item - the sky is the limit when it comes to repurposing items which no longer work.
The cycle of one-off purchases can be an addictive one, but it is possible to break the habit, shopping smarter, not harder. Becoming educated on style, body shape, and fabrics will ensure you are buying the right items for you and this will help in discovering the importance of quality over quantity and timeless design. Utilizing a stylist can be the best way to learn the skills and gather the information to make better clothing choices!
There is nothing wrong with having fun with trends, embracing the new and shiny and enjoying the cyclical wheel of fashion, but by remaining conscious and mindful it means less waste and a better curation of clothing hanging in your wardrobe. Shopping smarter means shopping logically, having a list, considering what clothing items you need and what will fit into your life for years to come rather than the impulse buying, which is a means to emotional fulfillment.
Kimberley is a fashion blogger, stylist, and creative consultant based in Canberra, Australia. She is passionate about the creativity of fashion and helping people find confidence through style. Her experience in the industry spans over a decade and she aims to draw upon her knowledge and acquired skills to help others access the joy of self-expression through style. She is active on her blog, as well as on her Instagram profile @the_style_side.